The Calgary Residential Rental Association has gone unofficially by its acronym in some settings, like the website URL and staff emails, but we’re known to the public by our full name. We’ve wanted to switch to the sole use of the acronym – CRRA – to help brand ourselves in the public eye; we will still be the Calgary Residential Rental Association, only with a quicker and easier to identify name.
In making this change, we also updated our logo to a more modern design that we feel better represents your association. The four corners of the square represent the four different categories of the CRRA that come together to make a whole:
- Blue for Owner & Manager Members
- Magenta for Property Management Members
- Green for Service Members
- Orange for Not for Profit Members
With the new bright and fresh branding, we’re taking your association to the next level and beyond!
In addition to rebranding the CRRA, we’re also creating a new user experience online through our new membership portal. Our partner in this project, ROOK Connect, will be helping us launch the new CRRA website shortly, and we will be sending out new log in credentials to all of our members to coincide with this launch. Make sure you add firstname.lastname@example.org to your “safe senders” list so that you don’t miss any important information & updates!